Lost Luster

As a lifelong resident of Indianapolis and its surrounding bedroom communities, the Indianapolis 500 has always been, for me, a focal point. Growing up, there were constant discussions about what new machinery or drivers would show up during the month May for a shot at winning the Greatest Spectacle In Racing. It was part of the fabric of life around here. But lately it’s lost its luster.

I just returned home from a pre-race party. One of thousands around here tonight since the race is tomorrow. The food was good, drinks plentiful and the company pleasant enough. But the spirit of the Indianapolis 500 was a no show. Only two drivers were mentioned at the party all night. Danica Patrick because some drunken frat boy thought that she was "hot" and "that guy that wears the pink uniform." That’s it. No mention of skill or daring. Nothing about a points race for the championship. Rivalries and having "something to prove" were not commented on at all.
The cars are identical and so are the engines. So it’s pretty hard to express any brand loyalty in this situation.

It’s still a Great Spectacle. It’s just not much about racing anymore. It’s commercialized, homogenized and expertly marketed. But totally lacking in heart.